Privacy Policy

We take the protection of the personal data of our users very seriously and strictly adhere to the current national and European rules of data protection laws. Similarly, the collected data are protected by technical and organizational measures in our IT security policy to the best of our ability.
This statement is intended to give you an overview of how we ensure this protection and what type of data is collected for what purpose.

1. Name and contact details of the data controller and the contact details of the data protection officer
Name and contact details of the person responsible for data protection: Deutscher Fachverlag GmbH, Mainzer Landstr. 251, 60326 Frankfurt, Germany

If you have any questions that are not answered by this data protection declaration, or if you would like more detailed information on a particular point, please contact us at any time at or by post (Deutscher Fachverlag GmbH, Technische Fachmedien,, Mainzer Landstr. 251, 60326 Frankfurt, Germany).

You can reach the company data protection officer at: or by post at Deutscher Fachverlag GmbH, Betriebliche Datenschutzbeauftragte, Mainzer Landstr. 251, 60326 Frankfurt, Germany.

2. Automatic data processing on this website
When you visit our website, information is automatically stored in our "server log files" that your browser transmits to us. These are:

•    Host name of the accessing computer (IP address)
•    time of the server request
•    browser type / version*
•    used operating system*
•    referrer URL (the previously visited page)*

* The data will only be stored by us if your browser transmits this data to us.

The legal basis for the temporary storage of data is Art. 6 para. 1 lit. f DSGVO.  The temporary storage of the IP address by the system is necessary to enable the website to be delivered to your computer. Our legitimate interest in data processing also lies in these purposes. The data will be deleted as soon as they are no longer required for the purpose of their collection. The collection of data for the provision of the website and the storage of data in log files is mandatory for the operation of the website. Consequently, you do not have the right to object.

3. Contact us
When you contact us (e.g. by contact form, e-mail, telephone or via social media), we process your details for the processing of the contact request in accordance with Art. 6 (1) (b) (within the framework of contractual/pre-contractual relationships), Art. 6 (1) (f) (other inquiries) DSGVO. Your details may be stored in a customer relationship management system (CRM system) or comparable enquiry organization.

We delete the enquiries if they are no longer necessary. In addition, the statutory archiving obligations apply.

4. Notifiable services - Newsletter etc., contract conclusion

4.1 General
If you wish to use the (personalized or paid) offers and services available on the website, we may need additional information from you in order to provide these services and for billing purposes.

This includes in particular your name, your (valid) e-mail address, and further information (address, telephone number, etc.), which can be used e.g. to allow us to check that you are the holder of the specified e-mail address or that the owner of which accepts the receipt of the relevant services in order to provide the services you requested, and ultimately to be able to properly account for them. Entering a valid e-mail address is required to prevent abusive registrations, such as for newsletters. Accordingly, we use the so-called "double opt-in procedure", in which you receive a confirmation email after registration of your e-mail address on our web pages and with a click on a corresponding link verify the e-mail address. Furthermore, if necessary, you will be able to provide us with additional data (e.g. industry, occupational group, age, etc.) within the registration process - on a voluntary basis - for example in corresponding form fields - beyond the data provided for the provision of the services.

If you have given your consent, the legal basis for processing the data is Art. 6 (1) (a) DSGVO. If the registration serves the fulfilment of a contract or the implementation of pre-contractual measures, the legal basis for the processing of the data is Art. 6 (1) (b) DSGVO.
Furthermore, data processing is carried out on the basis of our legitimate economic interest pursuant to Art. 6 (1) (f) DSGVO for the purpose of tailoring our offers to requirements, product information and customer care.

The data will be deleted as soon as they are no longer necessary for the purpose of their processing. Even after the end of the contract, there may be a contractual or legal requirement to store personal data of the contractual partner. In this case there is no right to deletion, but under certain circumstances to restriction of data processing.

4.2 Inxmail
The newsletter will be sent by Inxmail GmbH, Wentzingerstr. 17, 79106 Freiburg, Germany.

We use Inxmail on the basis of our legitimate interests pursuant to Art. 6 (1) (f) DSGVO and an order processing contract pursuant to Art. 28 (3) ([1]) DSGVO.

The e-mail addresses of our newsletter recipients, as well as their other data described in the context of this notice, are stored on Inxmail's servers in Germany. Inxmail uses this information to send and evaluate newsletters on our behalf. These purposes also include our legitimate interest in the processing of your data. Furthermore, according to its own information, Inxmail may use this data to optimize or improve its own services, e.g. for the technical optimization of the dispatch and presentation of the newsletter or for economic purposes in order to determine from which countries the recipients come. However, Inxmail does not use the data of our newsletter recipients to write to them itself or pass them on to third parties.

Privacy policy:

5. Subscriptions
You can take out various subscriptions on our website. As part of the registration process, we process your data for the purpose of providing contractual services, billing and customer services.

5.1 Guest access
We offer you the opportunity to register as a guest. If you subscribe via guest access, we collect your first and last name, your valid e-mail address and your address.

5.2 Processing purposes, storage duration
This data is processed for the purpose of identifying you as our contractual partner and to process your order. The data processing is carried out on your order and according to Art. 6 (1) (b) DSGVO and is necessary for the stated purposes for the fulfilment of the order and the pre-contractual measures.

The personal data collected by us for the order will be stored until the end of the statutory warranty period and then automatically deleted unless we are obliged to store them for a longer period pursuant to Article 6 (1) ([1]) (c) DSGVO due to tax and commercial law storage and documentation obligations or you have consented to storage going beyond this pursuant to Article 6 (1) ([1]) (a) DSGVO. Furthermore, during the ordering procedure you may voluntarily provide further data (e.g. company name, telephone number, etc.) in addition to that required for the performance of the order.

In addition, data processing is carried out on the basis of our legitimate economic interest pursuant to Art. 6 (1) (f) DSGVO for the purpose of guaranteeing the smooth and easy processing of your order, the efficient processing of any queries, the demand-oriented design of our offers, product information for advertising and customer care.

6. Analysis services

6.1 Cookies
Our website uses cookies. Cookies are text files that are stored in the internet browser or by the internet browser on the computer system. If you call up a website, a cookie can be stored on your operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again.

We use cookies to make our website more user-friendly. These cookies help make a website usable by providing basic features such as page navigation and access to secure areas of the website.

The legal basis for the use of technically necessary cookies is Art. 6 (1) (b) DSGVO for purposes of contract fulfilment, otherwise Art. 6 (1) (f) DSGVO. The purpose of use in these cases is to simplify the use of websites for you. Some functions of our website cannot be offered without the use of cookies. For these it is necessary that the browser is recognized also after a page change. This is our legitimate interest in data processing.

You can deactivate or restrict the transmission of cookies by changing the settings in your Internet browser. Cookies that have already been saved can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it is possible that not all functions of the website can be used to their full extent.

6.2 Legal basis and storage purpose for the following services
We also use services on our website that enable us to analyze your surfing behavior. The legal basis for the processing of personal data by the services listed below is Art. 6 (1) (f) DSGVO. This serves the purpose of improving the quality of our website and its contents. In this way, we learn how the website is used and can therefore constantly optimize our services. Our legitimate interest in the processing of personal data also lies in these purposes. The data will be deleted as soon as they are no longer required for the purpose for which they were collected.

6.3 Google Analytics
This website uses Google Analytics, a web analytics service provided by Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland. Google Analytics uses cookies that allow an analysis of your use of the website. The information generated by the cookie about your use of this website (including your IP address) is transmitted to and stored by Google on servers in the USA.

Through the function “_anonymizeIp()”, the last two digits of the IP address will not be transmitted to Google Analytics, so the user can not be identified.
Google will use this information on our behalf to evaluate your use of the website, to compile reports on website activity for website operators for us and to provide other services related to website activity and internet usage. Google may also transfer this information to third parties if required by law, or in so far as third parties process this data on behalf of Google.
Privacy policy:

Opt out: You can object to the data collection by using a Google browser plug-in. You may also refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do so you may not be able to fully use all functions of this website.

As far as data is processed in the USA, we point out that Google is certified under the Privacy Shield Agreement and thereby assures compliance with European data protection law:

6.4 Crazy Egg
Our website uses the web tracking tool Crazy Egg. Crazy Egg is operated by Crazy Egg, Inc., 16220 E. Ridgeview Lane, La Mirada, CA, 90638, USA. Crazy Egg uses cookies that allow an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a server of Crazy Egg in the USA and stored there.
Privacy policy:

Opt out: You can prevent the storage of cookies by setting your browser software accordingly. In addition, you may prevent the collection of the cookie-related and website-use related data (including your IP address) to Crazy Egg and the processing of this data by Crazy Egg by following the instructions at the following link:

6.5 Use of the INFOnline GmbH measurement method
Our website uses the measurement method (“SZMnG”) of INFOnline GmbH ( to determine statistical parameters about the use of our services. The aim of the usage measurement is to statistically determine the number of visits to our website, the number of website visitors and their surfing behavior - on the basis of a uniform standard procedure - and thus to obtain market-wide comparable values.

For all digital offers made by members of the Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern e.V. (Information Association for the Determination of the Distribution of Advertising Media) (IVW - or participates in the studies of the Arbeitsgemeinschaft Online-Forschung e.V. (Online Research Association) (AGOF -, the following applies: the usage statistics are regularly compiled by the AGOF and the Arbeitsgemeinschaft Media-Analyse e.V. (Media Analysis Association) (agma - and published with the performance value "Unique User" as well as by the IVW with the performance values "Page Impression" and "Visits". These ranges and statistics can be viewed on the respective websites.

6.5.1 Legal basis for processing
Measurement using the SZMnG measurement method by INFOnline GmbH is carried out with justified interest pursuant to Art. 6 (1) (f) DSGVO.
The purpose of processing personal data is to compile statistics and create user categories. The statistics serve to trace and document the use of our services. The user categories form the basis for an interest-appropriate orientation of advertising media or advertising measures. In order to market this website, it is essential to measure its usage in order to ensure comparability with other market participants. Our justified interest results from the economic usability of the knowledge resulting from the statistics and user categories and the market value of our website - also in direct comparison with websites of third parties which can be determined on the basis of the statistics.

Moreover, we have a legitimate interest in making the pseudonymous data available to INFOnline, AGOF and IVW for market research (AGOF, agma) and statistical purposes (INFOnline, IVW). Furthermore, we have a legitimate interest in making the pseudonymous data available to INFOnline for the further development and provision of advertising media in line with our interests.

6.5.2 Type of data
INFOnline GmbH collects the following data, which according to EU-DSGVO have a personal reference:

•    IP address: In the Internet, every device needs a unique address, the so-called IP address, to transmit data. The at least short-term storage of the IP address is technically necessary due to the way the Internet functions. The IP addresses are shortened by 1 byte before any processing and only processed anonymously. The unabridged IP addresses are not stored or further processed.

•    A randomly generated client identifier: For the recognition of computer systems, range processing alternatively uses either a cookie with the identifier “”, a “local storage object” or a signature that is created from various automatically transmitted information of your browser. This identification is unique for a browser as long as the cookie or local storage object is not deleted. A measurement of the data and subsequent assignment to the respective client identifier is therefore also possible if you call up other websites that also use the INFOnline GmbH measurement method ("SZMnG").

The validity of the cookie is limited to a maximum of 1 year.

6.5.3 Data usage
The INFOnline GmbH measurement method used on this website collects usage data. This is done in order to collect the performance values of page impressions, visits and clients and to form further key figures (e.g. qualified clients). Furthermore, the measured data is used as follows:

•    A so-called geo-localization, i.e. the assignment of a website call to the location of the call, takes place exclusively on the basis of the anonymous IP address and only up to the geographical level of the federal states/regions. The geographical information obtained in this way cannot be used in any way to draw conclusions about the specific whereabouts of a user.

•    The usage data of a technical client (e.g. a browser on a device) is merged across websites and stored in a database. This information is used for the technical assessment of the socio-information of age and gender and passed on to the service providers of AGOF for further range processing. Within the framework of the AGOF study, socio-characteristics are technically estimated on the basis of a random sample, which can be assigned to the following categories: age, gender, nationality, professional activity, marital status, general household information, household income, place of residence, internet use, online interests, place of use, user type.

6.5.4 Data storage duration
The complete IP address is not stored by INFOnline GmbH. The shortened IP address is stored for a maximum of 60 days. The usage data in connection with the unique identifier is stored for a maximum of 6 months.

6.5.5 Passing on of data
The IP address and the shortened IP address are not passed on. For the preparation of the AGOF study, data with client identifiers are passed on to the following AGOF service providers:
•    Kantar Germany GmbH (  
•    Ankordata GmbH & Co. KG (  
•    Interrogare GmbH (  

6.5.6 Right of objection
If you do not wish to participate in the measurement, you can object by clicking on the following link: 

In order to guarantee an exclusion from the measurement, it is technically necessary to set a cookie. If you should delete the cookies in your browser, it is necessary to repeat the opt-out process under the above link.

Further information on data protection in the measurement process can be found on the website of INFOnline GmbH (, which operates the measurement process, the data protection page of AGOF ( and the data protection page of IVW (

6.6 Adition
We use the ADITION service from ADITION technologies AG, Oststr. 55, 40211 Düsseldorf, Germany, on our website. ADITION technologies AG belongs to the virtual minds group (virtual minds AG, Ellen-Gottlieb-Str. 16, 79106 Freiburg im Breisgau, Germany) and offers a technology solution for automated, data-based digital marketing through all channels from a central enterprise platform for advertising agencies and publishers.

ADITION uses cookies to control and optimize the display of advertising media. This concerns, for example, the maximum display frequency of advertising media that a user can see, and the creation or improvement of reports on advertising campaigns. The cookie is also used to serve and display user-relevant advertisements. In individual cases, ADITION uses stored cookie information for statistical purposes.

ADITION does not collect any data such as names, e-mail addresses or other personal details by setting cookies. All information is pseudonymized and contains technical information such as the frequency and date of display of advertising material, the browser used or the operating system installed. ADITION works strictly in accordance with German data protection law in all data collection processes. All stored data is stored on servers in Germany. ADITION also meets all P3P requirements (Privacy Preferences Project).

Further information on data processing can be found in the data protection declaration, which you can access under the following link: ADITION Privacy Policy

Your opt-out option: Follow the link at Under “2nd right of objection” and then under “b) Advertising” you will find the option to set an opt-out cookie. In addition, you can use the preference management of the EDAA, which you can reach via the following link:

The following service is integrated into, or shared with ADITION on our website:
The Adex GmbH. ADEX is provided by The Adex GmbH Torstr. 19, 10119 Berlin, Germany, and serves as a provider for Verification, Ad Fraud Detection & Viewability. This tool makes it possible to measure the visibility of advertising materials, ensure brand safety and prevent invalid traffic. You can object to the collection or evaluation of your data by this tool here   

6.7 Links to social media
On our platform we also offer you the opportunity to communicate the contents of our pages via social media. The following options are offered:

•    Facebook
•    Twitter
•    Xing
•    Google+
•    LinkedIn

The respective buttons with the symbols of the providers merely represent links to the pages of the external service providers. A data collection or transfer only takes place after you have clicked on the corresponding link and are on the respective website or have registered with the respective service. In this context, the exchange of data between us and the respective service provider is limited to the scope necessary for the function of this communication option.

7. Rights of the data subject
As the party concerned, you have the following rights vis-à-vis us:
- Right to information, Art. 15 DSGVO
- Right to rectification, Art. 16 DSGVO
- Right to cancellation, Art. 17 DSGVO
- Right to limitation of processing, Art. 18 DSGVO
- Right to data transferability, Art. 20 DSGVO
- Right to object to the processing, Art. 21 DSGVO.

If you have given us your consent pursuant to Art. 6 (1) (a) or Art. 9 (2) (a) DSGVO, you have the right to revoke this at any time. The revocation does not affect the legality of the processing carried out on the basis of the consent up to the revocation.
In addition, you have the right to complain to the supervisory authority responsible for us (Der Hessische Beauftragte für Datenschutz und Informationsfreiheit, Gustav-Stresemann-Ring 1, 65189 Wiesbaden, Germany).
In individual cases, the provision of personal data may be required by law (e.g. to fulfil tax obligations), by contract or for the conclusion of a contract. In these cases you are obliged to provide the personal data. Otherwise, it may not be possible to conclude a contract.

8. Changes and availability of data protection provisions
Aufgrund Due to changes and adaptations of the offer, legal and regulatory innovations and any loopholes subsequently identified, changes to these data protection provisions may become necessary. You can call up and print out the current data protection provisions from any page of this website under the link Data protection.