AERO Sustainable Material Technology
Sleek and sustainable Jaguar F-Pace contrast roof

04.01.2022 AERO Sustainable Material Technology (Columbus, Ohio) is enhancing the offer for customers, dealerships and OEMs of its dealership-level contrast roof options with a unique film coating.

The Jaguar F-Pace contrast roof with AERO’s film coating.
© Photo: AERO
The Jaguar F-Pace contrast roof with AERO’s film coating.

The application was requested by a customer of Germain Jaguar Land Rover (Columbus, Ohio), who wanted to further distinguish the appearance of their Jaguar F-Pace. Contrast roofs are not currently offered by the factory due to the manufacturing constraints of traditional paint lines. But AERO’s unique film-based system, which can be stretched and easily applied at room temperature, makes it possible for a sleek and efficient contrast roof to be installed.

Ease of application and customisability

Alongside its ease of application and customisability, AERO technology offers incredible sustainability credentials. It produces zero CO2, it has zero VOCs, PVC and solvents and requires zero water during application and manufacture.

“AERO made it possible for us to provide additional value to our customer, which is good for our dealership and for Jaguar” said Austin Germain, general manager – Germain Jaguar Land Rover. “Our customer selected a gloss black roof, which provided a unique contrast against the factory white finish of their Jaguar,” added Germain. “The ability to customise without compromising on quality or sustainability is the pinnacle of luxury, which for us—a luxury automotive dealer—is a massive competitive differentiator.”

Revolutionising contrast roof capabilities

AERO Sustainable Material Technology is also revolutionising contrast roof capabilities in traditional assembly line processes. Paint lines are large, resource-intensive and ultimately create massive throughput lag. “Painting a car, masking, bagging, painting again for contrast roof, then de-masking, de-bagging, and then clear coating is a zero-profit game for luxury brands who use traditional paint,” stated AERO CEO Jim McGuire. “With AERO, that capability is drastically reduced, without any environmental impact. The ease of application of AERO means that luxury OEMs can even push this capability to the dealer and increase their posture as aspirational brands.”

AERO Sustainable Material Technology is considered to be a game changer in the automotive, marine, motorsports, wind energy, and architectural industries. In such sectors, where enhancements in durability, aesthetic value, and environmental sustainability are all competitive differentiators, AERO represents unprecedented commercial opportunity – a material finish which compromises neither planet, product nor performance.