Outstanding business climate at drupa 2016
According to the organisers of Messe Düsseldorf GmbH, drupa 2016, the world’s biggest and most important trade fair for print and crossmedia solutions, was a great success. The investment climate was extremely good and has far exceeded all expectations.
As the 11-day trade fair draws to a close the 1837 exhibitors from 54 countries unanimously reported excellent business deals, extremely promising contacts and a positive spirit for the global print industry. The re-positioning of drupa and its focus on future themes with strong growth potential – such as 3D printing, functional printing or packaging printing – proves to be a real asset. “The print industry is constantly re-inventing itself and offers a wealth of high-potential facets. We were able to experience a highly innovative industry here in the 19 exhibition halls, one that has succeeded in moving out of the “valley of tears” and grasping the future by the neck,” explains Claus Bolza-Schünemann, Chairman of the drupa Committee and Chairman of the Board at Koenig & Bauer AG.
Some 260 000 visitors from 188 countries and some 1900 journalists from 74 countries travelled to Düsseldorf to learn about technology innovations, further developments and new business lines. Visitors’ decision-making competence is extremely high: approximately 75% of all visitors are executives. The development in visitor attendance (2012: 314 248) reflects the worldwide consolidation occurring in the industry. This is why visitors’ high decision-making competence produced a particularly positive effect, all the more as one in two visitors expected their companies’ business to develop very well over the next twelve months.