Labelexpo Europe heralds fourth industrial revolution with feature area

07.06.2017

A look back at Labelexpo Europe 2015 (photo: Labelexpo Europe)
A look back at Labelexpo Europe 2015 (photo: Labelexpo Europe)

The organisers of Labelexpo Europe have announced full details of a ground-breaking new feature for 2017. The Automation Arena will debut at this year’s exhibition as Labelexpo Europe returns to Brussels, Belgium, on 25-28 September.

Industry 4.0 is the current trend of automation and data exchange in manufacturing technologies. Demonstrating this shift towards combining industry with the Internet of Things, the Automation Arena is a practical live workshop featuring two automated press lines for digital and conventional label production. It will show visitors how information management can integrate workflow and automate production, working towards better performance, reliability and profitability for today’s printer.

Located in Hall 11, the Automation Arena is being held in collaboration with Cerm, Esko, Xeikon, MPS, Kocher + Beck, AVT, Rotocontrol, Matho and Wasberger. Three half-hour long real-time presentations will run daily at 11.00, 13.00 and 15.00 over the show’s first three days and once at 11.00 on the final day.

Jade Grace, Labelexpo Europe’s project director commented: “This type of tradeshow feature has never been done anywhere before. The Automation Arena will clearly demonstrate to Labelexpo visitors that automation is not only the promise of tomorrow, but that it's available today.

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