ICE Europe
Converting industry gets ready for 2021

07.04.2020 From 9 to 11 March 2021, the international converting industry will gather at the Munich Trade Fair Centre in Germany for the 12th edition of ICE Europe, the leading sales and marketing platform for converting technologies in modern manufacturing.

ICE Europe is the world’s leading fair for converting technologies.
© Photo: Mack Brooks Exhibitions
ICE Europe is the world’s leading fair for converting technologies.

The previous show in 2019 saw a record number of 463 exhibitors from 25 countries, presenting their latest innovations in converting technology for paper, film, foil, nonwovens, and other web-based materials. With stand allocation now well underway, the new ICE Europe website offers plenty of information and easy online reservation for companies who plan to bring their latest converting solution to market.

Demand for flexible packaging, special films and nonwoven products continues to rise in nearly every industry sector. From food packaging, industrial wraps, filter material and hygiene products to smart labels, high barrier films, optical foils, and high-tech fabrics: The production industry seeks to create new products that meet specific performance attributes for specific end uses.

Demand for eco-friendly products

At the same time, public awareness of environmental issues has increased demand for eco-friendly products, making sustainability and efficiency a key driver in modern manufacturing. The food and retail sector in particular is looking for new packaging solutions that are either fully recyclable or contain recycled materials. And there is an ever-increasing need for creative and customisable options, and ongoing pressure to react quickly to market trends and demands.

Converting technologies play a key role to meet these changing needs and are constantly reshaping the way consumer products are packaged, marketed and used. At ICE Europe, exhibitors present the full spectrum of progressive converting solutions that help facilitate new surface treatments or mechanical processes to add functionality or enhance product features.

“Our exhibitors are fully committed to play their part in this transformative process by continuously developing new converting machines and bespoke solutions that can be configured to specific customer needs,” says Liljana Goszdziewski, exhibition director of ICE Europe. ”Engineering these pioneering solutions requires suitable business partners willing to invest in new equipment, as well as developing a good understanding of production needs and target markets. ICE Europe offers a unique industry platform where technology suppliers can personally meet matching buyers and users to build successful, reciprocal relationships, giving both sides more opportunities to grow than ever before.”

Broad spectrum of industries

Over three days, exhibitors will meet project leaders, system integrators, engineers and buyers from the entire value chain of product converting in manufacturing, covering a broad spectrum of industries and markets. Around 90% of ICE Europe visitors are in the position to influence or make purchasing decisions; every third visitor comes with definite investment plans.

“ICE Europe is well-known for its sophisticated trade audience and high success rate in generating profitable business opportunities. 98% of our exhibitors say they have either fully or partially achieved their aims of their last participation. It really is the industry’s most powerful sales and marketing event in 2021, and a perfect opportunity to connect to future markets”, concludes Goszdziewski.