New trade fair concept provides planning certainty

25.03.2021 FACHPACK, the European trade fair for packing, technology and processes, will take place in line with its regular schedule from 28 to 30 September 2021, either on site at Exhibition Centre Nuremberg with a digital add-on or as a purely digital industry event.

Heike Slotta, executive director, NürnbergMesse.
© Photo: NürnbergMesse GmbH
Heike Slotta, executive director, NürnbergMesse.

“To be able to react flexibly and at short notice to the pandemic situation, we have devised a dual-track event concept that will allow our customers and us to reliably plan ahead for FACHPACK 2021,” explains Heike Slotta, executive director at NürnbergMesse.

Dual-track trade fair concept

Specifically, the dual-track trade fair concept for FACHPACK will take the following form: Track 1 will focus on FACHPACK 2021 as a physical event with a well-considered hygiene concept and a new digital add-on, so that visitors affected by travel restrictions can still take part in. If necessary due to the pandemic situation, the organisers will switch to Track 2 and offer the packaging sector a purely digital event with new and exciting features. “This means that we are prepared for all eventualities and can guarantee that the packaging community will be able to have its much longed-for gathering at the end of September,” Slotta continues.

The preparations for the trade fair are in full swing. The FACHPACK team is currently preparing for the physical event in the usual way, i.e., planning the configuration of the exhibition halls with the 860 companies currently registered, creating an attractive supporting programme and developing a comprehensive hygiene concept that will allow exhibitors and visitors to participate safely in the event.

New digital features on myFACHPACK platform

At the same time, the team is developing a digital platform called myFACHPACK. which will offer additional benefits for FACHPACK customers such as targeted and spontaneous online matchmaking and networking between exhibitors and visitors even before the trade fair begins. Personalised contact suggestions are made based on exhibitor or product searches and personal interests. In addition, the diverse programme of presentations at the trade fair will be live streamed. On all three days of the fair, the three forums PACKBOX, TECHBOX and INNOVATIONBOX offer keynote speeches, presentations and panel discussions, which will also be available after the event. The product and company information displayed at the physical exhibition stands will be complemented by digital material on the myFACHPACK platform. Exhibitor profiles will be enhanced by new functions such as videos, chats, virtual meeting rooms, talks or presentations. In this way, the benefits of the physical event are fittingly extended by modern digital tools.