C2 Background
Trade fair cancellations due to corona lead to enormous concentration in 2021

16.03.2020 Following the recent postponement of the major Drupa and Interpack trade fairs to 2021, it is worth taking a look into the future: If the last communicated dates are not changed, visitors and exhibitors are facing a "super trade fair year" that could push the human, financial and logistical resources of the participating companies to their limits.

The 2021 trade fair calendar brings with it numerous mandatory events for the converting industry within a very short time.
© Photo: Mack Brooks Exhibitions
The 2021 trade fair calendar brings with it numerous mandatory events for the converting industry within a very short time.

On 13 March Messe Düsseldorf announced published a statement that observers had been expecting for some time: Interpack, the world's leading trade fair for the packaging industry, will be postponed from May 2020 to the period from 25 February to 3 March 2021. In addition, Drupa, the world's leading trade fair for the printing sector, scheduled for June 2020, will now be held in Düsseldorf from 20 to 30 April 2021.

The corona pandemic will thus ensure that trade fairs that would otherwise have been deliberately separated in time will now follow each other within a very short timeframe. A glance at the trade fair calendar for the converting industry in 2021 makes it obvious that companies in the industry will now have to face enormous challenges.

Things are moving at a rapid pace

From 9 to 11 March 2021 – just one week after Interpack – ICE Europe, the world's leading trade fair for the converting industry, will take place as usual in its biennial cycle at the Munich Exhibition Centre. For many years now, ICE Europe has been an indispensable must-attend event for machinery, service and equipment suppliers from the sector, which is prepared and promoted with great effort.

Less than two weeks later, LOPEC 2021 (23-25 March), the leading event for organic and printed electronics, is on the agenda. Numerous companies from the converting industry are also regularly represented here.

Essential for the Italian market is Ipack-Ima, which also combines under its umbrella the parallel events MEAT-TECH, Plast, Intralogistica Italia and Print4All. They will take place from 4 to 7 May 2021 in Milan.

Autumn will also be hot

Labelexpo Europe in Brussels (21-24 September) will kick off the autumn trade fairs. The three-day Fachpack 2021 will then follow in Nuremberg on 28 September. For the North American market, ICE USA in Orlando will take place from 19-21 October.

Each company will have to decide for itself whether and how this concentration of important industry events can be managed. The trade fair organisers can also assume that the exceptional situation that has now arisen due to the corona virus will continue to cause severe turbulence far beyond the turn of the year.