tesa scribos
Redefining brand protection

22.02.2021 In 2021, tesa scribos GmbH (Heidelberg, Germany) wants to revolutionise product and brand protection.

Direct and CI-compliant integration into the packaging design.
© Photo: tesa scribos
Direct and CI-compliant integration into the packaging design.

With the same high level of protection against product piracy, many things are to become easier for brand owners in one stroke.

Simply secure: Counterfeit-proof, without a label

What looks like a normal QR code actually contains effective counterfeit protection in the form of an encrypted data field. The security is based on a technology developed and patented by tesa scribos itself, the tesa ValiGate. Reliable protection against imitations is provided by a double encryption algorithm. Each mark contains a unique code, giving each secured product its own identity.

The product marking blends seamlessly into the packaging design either overtly or covertly. It is printed directly with the package printing. So no additional production step or labelling process is needed to apply a label.

Easy to use: Scan directly, without an app

No separate app is needed for either Android or iOS for authenticity verification. Verification is accessed directly via the smartphone's camera app. The verification is quite simple and can thus be carried out by all users up to the end consumer. In this way, the brand owner harnesses the power of the entire market for counterfeit protection.

The intuitive user interface makes authentication quick and easy. The security feature is automatically verified, eliminating the possibility of misinterpretation. Thus, the system delivers reliable results for the user and the brand owner within seconds.

The customer immediately has the certainty of holding an original product in his hands. At the same time, the brand owner is provided with reliable data on the occurrence of originals and counterfeits in the market via the digital platform tesa 360. Targeted on-site investigations and raids can be controlled via the geo-location of the checks.

Building customer loyalty

Smart product marking serves as a gateway to a wide range of customer interaction opportunities. Via expert access, the brand owner can provide its customers with individual content on a daily basis – from competitions to customer surveys to augmented reality applications. In this way, an innovative brand image can be transported, new and existing customers can be inspired and, quite incidentally, even more data can be generated for effective counterfeit protection.

Easy to implement: Security in direct printing

For easy scalability, tesa scribos uses standard printing technologies. The security technology was developed for the most widely available printing machines worldwide. This makes the integration of the product marking uncomplicated for the brand owner.

The security feature is seamlessly integrated into the packaging design and can be printed directly with the packaging in the brand owner's print shop. No special tools or additional production steps are required. There is no need for an additional production step for applying product identification. This makes implementation or a worldwide roll-out much easier.