Mark Andy Digital One celebrates one year in market
September 2017 was an important milestone for Mark Andy Inc. (Saint Louis, Missouri), marking one year since the Digital One was released into the market. Debuting at Labelexpo Americas 2016, the press has continued to captivate label producers in a variety of industries and segments.
Digital One was born after the Mark Andy development team sat down and interviewed 147 customers and asked them what it would take to create a practical digital label press for the everyday converter. Customers in the study were from all around the world and managed different types of print shops, but according to Tim Brasher, director of business development, Mark Andy, responses from all parties carried the same tune. Key pain points of the market segment were uncovered, where partners of the press manufacturer shared they were tired of losing money on outsourced work and could no longer be competitive on new short run bids. “I heard time and time again label converters needed a profitable way to stay competitive on delivery times, free up their flexo presses for long runs, and reduce costs on materials for their short runs.” Brasher shared.
In the end, Mark Andy uncovered that the typical converter needed something affordable to buy, dependable to run, and profitable to operate. After examining the interviewees prime label work, the company developed a configuration that has been proven to support over 80% of prime label applications. Looking back a year later, results from the install base proves Mark Andy was on the right track. A customer in Denver reports “Overtime is non-existent, sales are up, and plate spend is down 18%.”