Innovia extends BOPP portfolio

05.10.2016

'Easy-to-open' is a key property of Innovia's latest BOPP solutions, so that 'wrap-rage' becomes a thing of the past
'Easy-to-open' is a key property of Innovia's latest BOPP solutions, so that 'wrap-rage' becomes a thing of the past

Innovia Films Ltd, a major producer of specialty BOPP films based in Wigton, UK, is expanding its portfolio of peelable BOPP films. Its Propafilm RCP is now available in 52 and 60 microns. This significantly proven, easy-to-open, food packaging film range now includes heavy duty, high barrier and snap wrap options.

The main benefit of using Propafilm RCP is that its seals are easy to open. Consumers of all ages and abilities can simply peel open the seals to reveal the product inside. Whether they are young, an older adult, or have physical limitations, no excessive force is required. No need either for scissors, sharp implements or the risk of serious injuries. The innovation is said to eliminate the frustrations of so-called ‘wrap-rage’.  Nonetheless, the seal strength is consistent every time and the film can be used on existing packaging machines without any adjustments required.

Amaia Cowan, Innovia Films’ product manager - Speciality Packaging Films stated: “Brand owners are waking up to the fact that easy-open is increasingly becoming a major purchase consideration for consumers, especially those with reduced dexterity.  We have listened to consumers who often complain about the difficulty of getting into conventional packaging.  Our easy-to-open packaging range makes their life that little bit easier.  Rest assured, these films continue to protect the products they wrap while providing an enhanced product experience.”

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