Feldmuehle completes portfolio with standard label paper EmbaSet


EmbaSet from now on enhances the portfolio of Feldmuehle (photo: Feldmuehle Uetersen)
EmbaSet from now on enhances the portfolio of Feldmuehle (photo: Feldmuehle Uetersen)

German-based Feldmuehle Uetersen GmbH continues its operations unimpeded during the provisional insolvency proceedings. This is evidenced by the introduction of the new product EmbaSet – a high-quality and high-gloss paper for standard labels. The product development at the paper mill continues to operate at full speed and has announced further innovations for the current business year.

“We are continuing the restructuring process that has already begun at the end of 2017. Our filed insolvency proceedings of 24 January are not the end of a path, but rather mark the turn into a more economically successful future,” says Heiner Kayser, managing director. „Suppliers, customers and employees remain loyal to us. New orders and deliveries are received every day.”

With more than 50 years of expertise Feldmuehle is one of the world's leading manufacturers of label papers and is now offering also a non-wet strength paper. “EmbaSet is suitable for standard labels for non-returnable containers in the food and non-food industry. The high white and high gloss surface of the paper ensures excellent printing results,” says Martin Mönke who is responsible for the labelling applications business area at Feldmuehle. At the same time, EmbaSet is reported to stand for exceptional efficiency and reliability in processing: thanks to its great runnability, it allows for the highest speeds in printing and labelling, and is distinguished by its excellent lay-flat and high strength.

"With the introduction of EmbaSet, we can now offer our customers a complete range of label papers suitable for every application,” says Kayser. With more than 30 products on offer the company presents the most comprehensive portfolio available on the market. EmbaSet is available in basis weights of 80 and 90g/m², and is suitable for offset, flexographic and rotogravure printing.