Feldmuehle Uetersen presents MediaLiner under new brand name
Since September 2016, the MediaLiner of the specialty paper manufacturer Feldmuehle Uetersen GmbH (Uetersen, Germany) is being produced and sold under the new brand name VivaLiner. The name change does not affect the proven quality and specifications of the liner. According to Feldmuehle Uetersen, the new name reflects the independence and strategic focus of the company.
The VivaLiner is a bright-white, matt top liner with special haptics and offers highest image quality on corrugated packaging, trays, displays and other laminates. It is also renowned for its flexible fields of usage. Its uniqueness lies in its suitability for both offset and flexography printing and its usability for pre-print and direct printing using either sheets or reels. Converters can benefit from a major increase in efficiency while brand owners and packaging designers can let their creativity flow. For more point of sale visibility VivaLineris suitable for spot or effect varnishing and its excellent print gloss never fails to impress. Its high mechanical strength makes the productan ideal material for various corrugation and lamination techniques. Designed especially for corrugated packaging and laminates, VivaLiner is available in basis weights of 120, 135, 160, 175 and 190 g/m².