InNo-Liner system wins German Packaging Award

23.09.2019 With the InNo-Liner system, Herma, a specialist for self-adhesive technology based in Filderstadt, Germany, has developed a solution with which the entire climate-relevant CO2 footprint of a label can be drastically reduced – by doing without carrier material.

With the new InNo-Liner labelling system, thousands of tonnes of carrier material can be saved every year.
© Photo: Herma
With the new InNo-Liner labelling system, thousands of tonnes of carrier material can be saved every year.

The system has now received the German Packaging Award in the sustainability category. A decisive reason for this is that thousands of tons of carrier material can be saved, which would otherwise have to be disposed of after application.

Waste avoidance on a large scale

The term carrier material refers to papers or films used to cover the adhesive sides of labels. According to the Bundesverband Paket und Expresslogistik (BIEK), more than ten million shipping labels are used every day in Germany alone. With the new InNo-Liner system, a huge amount of waste is avoided.

The German Packaging Award is considered to be the most renowned packaging competition in Europe. Under the patronage of the Federal Minister of Economics and Energy, the independent jury of trade associations, companies, trade and research had examined and evaluated submissions from 14 countries. In the end, 34 innovations from Germany, Switzerland, Spain and Sweden were successful in the ten categories. "The strong field of participants with the many convincing solutions did not make it easy for our jury. But now the 34 winners shine all the more," said Dr Bettina Horenburg, member of the board and overall responsible for the German Packaging Award at the German Packaging Institute (DVI) on the occasion of the announcement of the winners.

In the sustainability category, Herma was represented twice this year as a development partner for a PE self-adhesive label consisting of 100% recycled PE. "We have recently developed a whole series of innovations that show how labels can contribute to making packaging and recycling processes much more sustainable," reports Dr Thomas Baumgärtner, managing director and head of the Adhesive Materials Division at Herma. The InNo-Liner system can be seen live for the first time at the Fachpack trade fairs in Nuremberg and Labelexpo in Brussels; visitors can also experience the PE film label made of recycled material there.

Strong performance thanks to multi-layer technology

The Herma InNo-Liner System is based on a specially developed technology. "Unlike conventional labels, the paper material is not sticky, as the adhesive is initially deactivated," explains Milos Kojic, project participant at Herma. A precise, purely water-based micro atomisation unit only activates the adhesive when it is dispensed. The extremely strong adhesion is made possible by a special multi-layer pressure-sensitive adhesive for which HERMA has applied for a patent, as has the microsputtering unit specially developed for the system. The InNo-Liner system was developed jointly by all three of the company's business units (labelling machines, adhesive materials and labels). It is a great honour for everyone involved to have been awarded this prestigious prize," says Milos Kojic. "We have put our heart and soul into this project right from the start and are delighted that the efforts of the development team are now paying off.

Herma development receives two awards

With the PE film label completely made of recycled material, Herma was involved in another winner of the German Packaging Award in the sustainability category. The joint development with Druckerei Schäfer-Etiketten from Wolfschlugen and with the support of Polifilm, a company specialising in PE films, makes it the first PE film label to consist entirely of recycled polyethylene and the substance titanium dioxide (TiO2) as an important dye. Half of the "raw material" for this label material comes from corresponding industrial waste and half from old PE packaging typically found in households, for example in the form of plastic bottles.