Realignment of production of non-wet strength wet-glue label papers

07.11.2022 In mid-2021, as a result of increasing demand for high-quality label papers, Sappi broadened its product portfolio of non-wet strength wet-glue label papers with the introduction of Parade Label Pro. The premium paper is ideal for a wide variety of applications, such as labels for bottles, tins and jars, as well as for flexible packaging applications such as food, snack and confectionery wrappers.

Parade Label Pro now includes higher grammages: 100, 110 and 120g/m2.
© Photo: Sappi Europe
Parade Label Pro now includes higher grammages: 100, 110 and 120g/m2.

It is thanks to growing demand for this flagship product that Sappi is announcing this range extension. Specifically, production previously limited to the Austrian Gratkorn mill and 80 and 90g/m2 grammages in reel and sheet formats has been expanded to Sappi’s German Alfeld mill to produce the higher 100, 110 and 120g/m2 grammages. The Alfeld mill will also produce Parade Label Pro in 80 and 90g/m2 grammages in reel format – thus helping to focus sheet format expertise at the company’s Gratkorn mill.

Reviewed and rationalised

As part of this change, Sappi’s wider label paper family has been reviewed and rationalised. Non-wet strength wet-glue label Parade Label A and Parade Label G paper grades – originally designed for offset and gravure printing – have been removed from the range and replaced by Parade Label Pro. Tests both at Sappi and with external partners have clearly demonstrated that Parade Label Pro delivers optimum results for Label A and G areas of application.

Quality and reliable delivery

The new Parade Label Pro offering from the Alfeld and Gratkorn mills is reported to have clear benefits for Sappi customers – in the form of a single product offering boasting outstanding quality alongside twin-site production that guarantees reliability in the face of rising demand. The change is also expected to enable Sappi to respond even more flexibly to fast-changing customer needs and special requirements.