Launch of embossable BOPP film RAYOFACE mBoss
Richard Southward, global product manager labels, states: “It offers increased shelf appeal and consumer engagement through bold tactile features as well as the eye-catching print and foiling capability of the paper-like surface. At 130 micron, it has a premium feel and offers high conversion and labelling efficiencies due to its exceptional dimensional stability.”
High level of opacityRayoface mBoss has a high level of opacity, even when wet and is suitable for use with a wide range of inks and foils as well as textured varnishes.
Longevity and robustnessSouthward continues: “Third party trials have demonstrated the longevity and robustness of the embossed features through the supply chain, ensuring the on-shelf impact and brand experience that Rayoface mBoss can generate.”