ADVERTORIAL
K 2022: KURZ shows new decoration possibilities for the cosmetics industry

14.10.2022 Cosmetic products must be convincing on the shelf and stand out from the competition with an attractive look. To ensure that designers’ creative ideas become real eye-catchers, LEONHARD KURZ is constantly working on new finishing solutions for decorating cosmetics containers. The thin-film specialist will present its latest developments at the K 2022 trade show in Düsseldorf.

One particular highlight is the LUXOR®/ALUFIN® SPP and STV product series. With these two solutions, KURZ is further developing the traditional hot stamping process. The products can be universally processed and are both suitable for even the most intricate motifs and large-scale finishings. Iridescent colors, incomparable gloss, or razor-sharp images – all this is possible. As they can be overprinted, LUXOR®/ALUFIN® SPP and STV enable a perfect 360-degree decoration of containers as well as creative scope for multi-colored overlapping metal effects. The new product series can be used to embellish UV-coated tubes and containers, mascaras, jars, caps made of PET or polypropylene (PP), or other plastic materials. KURZ’s improved formulations for packaging decoration meet the increasing requirements of the cosmetics industry and enable high cost-effectiveness with simultaneous design flexibility.

At booth A19 in Hall 5 at K 2022, visitors can also learn more about how they can transform their products such as mascaras into real eye-catchers with the help of (semi-) transparent or diffractive finishes.

KURZ will also showcase the LUMAFIN® and LIGHT LINE® product series.

LUMAFIN® creates a unique contrast between matte and glossy effects, thus ensuring enchanting color plays, vintage or high-quality patina looks.

The LIGHT LINE® series, on the other hand, enables razor-sharp designs with holographic depth effects and a high-class diamond look that underlines the premium character of the product.

For more information on the KURZ trade show appearance at booth A19 in hall 5, click here.

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