Innovia presents new strategy focusing on BOPP


Joe Piccione, managing director of Innovia Films
Joe Piccione, managing director of Innovia Films

Earlier this year, the Innovia Group (Wigton, UK) announced the sale of its cellulose films business. Now, three months later with the deal closed, the company is refocusing its strategy clearly upon building and strengthening its specialty biaxially oriented polypropylene (BOPP) films business. Innovia concentrates its efforts into primary global core markets – high performance advanced polymer solutions for labels, packaging, tobacco, and security films. Internally, the British experts are restructuring to ensure that their BOPP focus is fully aligned throughout the business, people, service and systems.

Joe Piccione, managing director of Innovia Films, states: “Separating a business that has grown over 80+ years is a challenge in itself.  Achieving that in such a short time frame is commendable to all those involved in that process. We are exceptionally pleased with the outcome of this process for our cellulose film employees and customers.Moving forward, we are well invested and will therefore be looking closely at how we can build upon our manufacturing capabilities and in maximizing our R&D and technical expertise.”