BOBST
No participation at Interpack and Drupa 2021

27.05.2020 In realising its new industry vision, the Swiss Bobst Group is taking innovative paths that will enable close customer contacts and a reduced environmental impact.

BOBST is focusing on digital and virtual worlds of experience for customers and will not be exhibiting at any major industry events in the coming year.

Smart factories, technology lounges and reference locations for customers will be the preferred ways of customer retention in the future. A new strategy to support BOBST's vision to shape the future of the packaging world with the values and responsibilities the company represents.

New ways to share content

BOBST turned to the public with the following statement: "The number of industry events and trade fairs has boomed in the last ten years. On the other hand, communication technologies offer new ways to share content. To make its customer contacts more efficient, BOBST will continue to develop its existing Competence Centers and offer all customers and prospects new opportunities to access product and solution demonstrations. The Competence Centers have been significantly expanded in recent years through significant investments. They have become a privileged place to provide customers with live experiences and validate investments."

This transformation will lead to new 'smart factories' that include technology lounges, partnerships and application experts to demonstrate complete end-to-end solutions. Customers will have the opportunity to experience and see first hand all the steps of label, bag or box production. From substrate production, job preparation, colour management, printing, tooling preparation and finishing, there will be an opportunity to test specific tasks of packaging manufacturers.

Virtual customer experience

"We have started to virtually design the customer experience with live streaming demonstrations – for all facilities in our smart factories, so that we can offer an attractive customer experience that does not require travel," the press release continues. "We will soon provide more information on these new ways of retaining customers."

BOBST will reduce its presence at industry trade shows in the future and intends to contribute to a significant reduction in environmental impact. For this reason it has been decided not to participate in Drupa, Interpack and other trade fairs in 2021. In Asia, the company will continue to participate in trade fairs to a limited extent.

www.bobst.com

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