Sleeve Labelling Awards
Winners of 2020 announced
Heat-shrink sleeve labelling applications dominated the large number of entries received – a reflection of the technology’s current popularity in the packaging market. Judges Seamus Lafferty, president of Accraply; Rolf Montag, product manager Narrow Web for Siegwerk; and AWA’s vice president, William Llewellyn, combined their broad in-depth industry expertise to select the winners – sleeving applications that demonstrated not only technology perfection and outstanding design, but also use of today’s leading-edge print enhancements.
‘Best in Show’McDowell Label, Texas, USA, were not only winners in the Heat-shrink TD Sleeve category, but also as the ‘Best in Show’ for their labels on containers for Cellucor’s special 10th anniversary limited edition of C4 Dynasty pre-workout energy supplement. With a complex, highly-recognisable brand design and production excellence, the sleeve featured no less than ten colours, combination coatings, crisp-dot screen work, and two types of advanced holographic foiling.
Environmental Contribution AwardEarning the sleeve label award for an Environmental Contribution to Sustainable Packaging is Sleever International, for their first commercial application for their LDPET food-grade sleeve films, which are labelling PET-bottled San Pellegrino Essenza waters. The films’ transparency and premium printability are coupled with full compatibility with the clear PET recycling process – and the option to create food-grade R-PET – and fully-approved by major international recycling associations. The judges considered this a worthy forward step in sleeve labelling’s environmental capabilities.