Etiket Schiller
Sophisticated labelling gives Mesano spirits high recognition value

04.05.2021 In bars or on retailers' shelves, there is an ever-growing selection of wines and spirits. Here, it is important to make one's own brand distinct. Which gin the person in front of the shelf actually reaches for is often decided by the look and feel of the bottle.

Distinctive labels as brand communication: Mesano relies on Etiket Schiller.
© Photo: Etiket Schiller
Distinctive labels as brand communication: Mesano relies on Etiket Schiller.

Above all, the label is an important success factor in the consumer's decision. The Stuttgart-based spirits newcomer Mesano has made use of this knowledge: with an elaborately designed label, the brand is increasingly becoming the focus of many gin fans. The expertise in printing and labelling technology for the elaborate design of the label is provided by the traditional label manufacturer Etiket Schiller.

Rich in detail: the taste and design of Mesano Gin

The taste of Mesano Gin is already convincing with its attention to detail: tangy blood orange, exotic lemongrass, fresh mint and spicy clove surround the classic flavours of juniper berry. The four main Mediterranean flavours give the spirit a distinctive, lively and complex taste. If you drink the gin neat, the lemongrass comes to the fore – in combination with tonic water, the blood orange unfolds its aroma. Only particularly high-quality ingredients are used for the gin, which a distillery near Freiburg then processes into the final product. The creative design and elaborate printing technique of the label reflect the special world of taste and the high-quality production of the gin.

Labelling know-how from Etiket Schiller

The printing specialist Etiket Schiller from Plüderhausen, Germany, is responsible for the technical side of the successful label strategy. The paper used is convincing due to its heavy grammage and is made of 100 percent cotton. This gives it a velvety surface. But the label is also particularly elaborate in terms of printing: Several finishing steps, such as blind or gold hot embossing, give the label its noble appearance. This not only makes the Mesano Gin stand out, it also has a high recognition effect.

Fabian Armbruster, responsible for marketing and communication at Mesano, says: "We are happy to have found a reliable and technically skilled partner for our labels in Etiket Schiller." He is particularly pleased with the final product: "We have managed to achieve two goals with our label: On the one hand, it should give an authentic impression of the character of our products – fresh, Mediterranean, citrus-oriented, not a juniper bomb; on the other hand, it makes us unique."

Successful and regional partnership

The cooperation between the two companies is a good example of a partnership between a start-up and a traditional medium-sized company. For Julia Müller, project and marketing manager at Etiket Schiller, the successful partnership with Mesano is no coincidence: "Many young entrepreneurs and start-ups that design a consistent product from content to packaging are pioneers among the buyers of high-quality labels. That's why, as a long-standing family business, it gives us great pleasure to support young companies like Mesano as a labelling expert in an advisory capacity."