Sophisticated labelling gives Mesano spirits high recognition value
Above all, the label is an important success factor in the consumer's decision. The Stuttgart-based spirits newcomer Mesano has made use of this knowledge: with an elaborately designed label, the brand is increasingly becoming the focus of many gin fans. The expertise in printing and labelling technology for the elaborate design of the label is provided by the traditional label manufacturer Etiket Schiller.
Rich in detail: the taste and design of Mesano GinThe taste of Mesano Gin is already convincing with its attention to detail: tangy blood orange, exotic lemongrass, fresh mint and spicy clove surround the classic flavours of juniper berry. The four main Mediterranean flavours give the spirit a distinctive, lively and complex taste. If you drink the gin neat, the lemongrass comes to the fore – in combination with tonic water, the blood orange unfolds its aroma. Only particularly high-quality ingredients are used for the gin, which a distillery near Freiburg then processes into the final product. The creative design and elaborate printing technique of the label reflect the special world of taste and the high-quality production of the gin.
Labelling know-how from Etiket SchillerThe printing specialist Etiket Schiller from Plüderhausen, Germany, is responsible for the technical side of the successful label strategy. The paper used is convincing due to its heavy grammage and is made of 100 percent cotton. This gives it a velvety surface. But the label is also particularly elaborate in terms of printing: Several finishing steps, such as blind or gold hot embossing, give the label its noble appearance. This not only makes the Mesano Gin stand out, it also has a high recognition effect.
Fabian Armbruster, responsible for marketing and communication at Mesano, says: "We are happy to have found a reliable and technically skilled partner for our labels in Etiket Schiller." He is particularly pleased with the final product: "We have managed to achieve two goals with our label: On the one hand, it should give an authentic impression of the character of our products – fresh, Mediterranean, citrus-oriented, not a juniper bomb; on the other hand, it makes us unique."