Lenze SE
Statement concerning the cancellation of Hannover Messe 2020

27.03.2020 Steffen Schwerd, head of sales EMEA Central at Lenze SE in Hameln, Germany, comments on the recently announced cancellation of the Hannover Messe 2020, which was initially postponed from its original date in spring to July, but has now fallen victim to the corona pandemic entirely.

Steffen Schwerd is relying on Lenze SE's digital services and communication channels, which will play an even more important role following the cancellation of the Hannover Messe.
© Photo: Lenze
Steffen Schwerd is relying on Lenze SE's digital services and communication channels, which will play an even more important role following the cancellation of the Hannover Messe.

"As exhibitors of the first hour we very much regret the cancellation of the Hannover Messe 2020, but at the same time we see no alternative to this step. It is important for us to be there as a strong partner for our customers and interested parties, especially now. As an innovation leader and pioneer of digitalisation, we have many alternatives at our disposal."

Digital change

"With our range of products and services we have always made digital change manageable for our customers. Now we are also increasingly relying on digital possibilities for the cooperation and presentation of our systems, products and services. Our whitepaper series on IIoT topics as well as training courses and webinars on our automation platform have been available free of charge since last week. We will continue to expand this offer. In the next few weeks we will be launching a series of webcasts on current trends and challenges facing machine manufacturers. And these will not diminish due to the changed framework conditions. In accordance with the motto "from trend to reality", the new webcasts therefore focus on very concrete solution offers for implementation in practice."

Digitisation increasingly important in mechanical engineering

"Already today we are able to accompany our customers with our software tools throughout the entire digital engineering process from the idea to production. In times like these, it becomes even clearer how important digitalisation is for mechanical engineering in particular, for example in order to reduce costs, become more efficient and faster. With the digital twin, design and commissioning is already completely virtual. Another example is our Easy System Designer, an innovative web-based engineering tool with which the user can carry out the complete planning of machine solutions, consisting of automation and drive components and software. There are many possibilities – and Lenze is very happy to accompany its customers on this path of digital transformation. So we are using the current global changes in market conditions productively to drive the digital age forward at all levels. Digital solutions and personal contact via all channels available to us - that is what customers can continue to expect from Lenze in the future. We are looking forward to many good discussions and of course to the Hanover Fair 2021!"

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