SAM Ltd. appoints new director of sales & marketing


Frank Schäfer, new director of sales & marketing at SAM (photo: SAM Ltd.)
Frank Schäfer, new director of sales & marketing at SAM (photo: SAM Ltd.)

Korean-based SAM (Sung An Machinery Co., Ltd.), a leading designer and manufacturer of machinery for the printing and converting industry, has announced the appointment of Frank Schäfer as director of sales & marketing, effective from 1 January 2018. Frank Schäfer has over 25 years of professional experience in the global sales of complex and customised machinery.  Before joining SAM, he worked for nearly 20 years at Kroenert in various functions related to sales, most recently as sales director New Products. Additionally, he was also responsible for the marketing activities of Kroenert. 

In his new role, he will be responsible for the sales and marketing of SAM’s entire solution product-portfolio. “The SAM Group is one of the leading and most innovative companies in the converting and extrusion industry. I am very much looking forward to this new challenge at SAM in my career and very keen to continue developing SAM’s way forward in every respect based on the already given achievements.”

DS Shin, CEO of SAM Ltd., points out: “Frank is constantly following in his professional career the combination of sales and technical expertise along with management experience. This is added with innovative solutions and ideas. We are very glad to have him on board to expand and develop SAM Ltd. not only in Europe, but also worldwide.”