New organisational structure

02.12.2020 As the role of packaging is rapidly evolving, BOBST is building a new company structure to better serve the future for its customers. The new organisation, effective as of January 1st 2021, is expected to be more customer centric, easier to reach, and more agile to deliver novelties.

Stefan März, head of Business Unit Printing & Converting.
© Photo: BOBST
Stefan März, head of Business Unit Printing & Converting.

The new industry vision revealed by BOBST in June 2020 offers a profound transformation for the packaging industry. The connectivity, digitalisation, automation and sustainability required to answer the needs of brand owners, printers and converters, will be driven by two new Business Units.

New business units

The newly created Printing & Converting Business Unit (previously Sheet Fed and Web Fed) led by Stephan März will develop products and solutions. Each product is said to be developed with an entrepreneurial spirit to better address clients’ and industry needs, delivering faster innovation, improving quality and ultimately increasing customer satisfaction.

The Services & Performance Business Unit (former BU Services) led by Julien Laran, continues to provide services to maximise production up-time and to increase the overall performance of converters’ sites. The Internet of Things will enable converters to make fact-based decisions and optimise their entire production floor. BOBST Connect will take a more central role to support its clients.

More agile sales organisations

These two Business Units are reported to rely on a more simplified, agile and easy to reach sales organisation. Both identical sales organisations (per geographies and per industry) will serve clients across the labels, flexible packaging, folding carton and corrugated board industries. More synergies between machines and services will enable new business models.

Raphaël Indermühle will lead the Printing & Converting sales organisation and Christian Falk the Services & Performance sales organisation. Both organisations will be operational as of 1 January 2021.

According to BOBST, its entrepreneurial spirit within the Business Units and across the eight geographies worldwide will help the company to shape the future of the packaging world. Decisions will be made faster. Processes will be simplified. Cultural diversity will be reinforced, and customer proximity will be increased. This is considered a profound evolution, enabling closer relationships based on trust, interactive connections and seamless digitalisation.