Rollers division sees record growth

25.05.2021 The Pronexos roller department, which produces carbon fibre rollers for applications in a range of industries, has achieved extraordinary sales growth in 2021, building on its successful performance in a difficult market last year.

A carbon fibre roller from Pronexos.
© Photo: Pronexos
A carbon fibre roller from Pronexos.

Confirmed orders for this year have now surpassed 2020’s total sales volume, and Pronexos is ramping up production capacity to deliver this sustained increase in demand. Annualised growth in 2020 was more than 40% up on the previous year, and the company’s roller team is on course to at least match this growth rate again in 2021.

Surge in demand

Growth has been delivered both by winning new business and by developing existing customer accounts. “In 2020 we saw a surge in demand for replacement rollers as customers looked to delay new machinery investments because of COVID in favour of refurbishments,” explained Jorn de Noord, Pronexos sales manager. “Now those delayed investments are being implemented, we are also seeing this pent-up demand coming through in orders for rollers for new plant and investments.”

Pronexos was successful in maintaining its production capacity throughout 2020, and output was not hindered by lockdowns or staff absences. This continuity of operation has had a major impact on sales. “We have been able to maintain prices while others in the market have been forced to raise theirs,” explained de Noord. “This, along with our growing reputation in the rollers market, has helped us to widen our customer base. We have seen particular interest coming from larger OEMs who are now demonstrating their faith in Pronexos to deliver competitively priced rollers at high quality levels. Our expertise lies in manufacturing rollers from wound carbon fibre that offer great strength-to-weight ratio. We are experts at optimising material usage so we are able to produce fit-for-purpose rollers at competitive costs, with compelling throughput times.”

Growth in the production team

Over the last 18 months Pronexos has made several well-timed investments in new state-of-the-art machinery and is growing its production team to help meet this record demand. “Compared to the market, we are growing rapidly” commented de Noord. “Our success is built on our three customer promises of on-time delivery, high quality and fair price point. We have earned a reputation in a tough market for being a reliable and established supplier, capable of fulfilling large orders on time and to high quality standards.”